Atlético began playing in blue and white, similar to Athletic Bilbao, but soon changed to their traditional red and white stripes by 1911. Many believe the change was influenced because red and white striped tops were the cheapest stripes to make, because the same combination was used to make bed mattresses, and the unused cloth was easily converted into football shirts. The kit has been made by Nike for the past nine years, as the company wants to provide competition against Real Madrid, who have a deal with Adidas. The current shirt sponsor is Azerbaijan, while the AXN cable channel, a division ofSony Pictures Entertainment, has a minor sponsorship on the back of the shorts and Kyocera has a sponsor's logo on the back of the shirt, Finnishgambling monopoly PAF has a sponsorship on the clubs shorts. Previously, the club was sponsored by Columbia Pictures, who would change the shirt sponsor's logo, and occasionally the shirt itself, as they did with the away shirt when Spider-Man 2 was in cinemas. Because shirts would have to be introduced and removed from shops at a very fast pace to keep up with film releases, Nike decided to not include a sponsor's logo on replica shirts made from 2002 to 2005.