LandRover was never a luxury vehicle. It was/is a very good cross-country, off-road, 4-wheel drive utility vehicle for military, farmers etc. RangeRover was/is the "luxury" version of the LandRover, still a very good 4-wheel drive but with a more comfortable interior. The LandRover you see above was probably made around 1960 or maybe earlier.
I used to think that most LandRover/Range Rover cars are luxury. This one I see for the first time. It must be a military version, right? A good car for off-road localities.
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Wow! So classic and cool! 8)