Advertisements are an important part of our lives, but do we always understand them?
In this article, I want to discuss the most commonly used creative approach. We see it in advertisements and Art, and it originated in English-speaking countries.
Usually, people take a set phrase, which is well known to the wide public, or at least to the target audience, and change one word with another one.
An example could be substituting the title of the popular book Arabian Nights with Arabian Days. I did tha
