Some subjects have now lost its charisma, personality development is one such topic. This is because everyone looks at it as a short term activity and with some short sighted objective in mind. Nothing wrong to start with, however, one needs to understand that personality development is a continuous process and needs a focused approach towards it.

One tool which is used for personality is SWOT analysis. This is Strengths, Weaknesses, Opportunities and Threats.  

My observation is people even at the age of say 30 or 40 and sometimes beyond are not aware of their own Strengths and weaknesses. Why? May be the need has not been acknowledged to know it. This itself is a bigger weakness that we are not aware of our own needs.

I have also observed that people are reluctant (not ready openly) to share their weaknesses. This is one of the major hurdles in the process of personality development. Any matured personality is expected to share the truth of self and accept it if any development has to take place. 

All of us are so much focused on personality of others. we know their strengths and weaknesses. Many times we enjoy and mock somebody else's shortcomings. It is better to mock at self shortcomings..if this happens personality development will be an enlightening experience..else it is just a matter of `fancy dress competition`. 

Enjoy !