There are few books which would give you some thing beyond expectation after you finish reading them. GREAT BY CHOICE is one of such books which keeps you pondering over the topics given therein. 

Written by Jim Collins & Morten Hansen, it is one of the great technical books providing strong solution for problems generally encountered in the business by organisations. 

A new theme called 10Xers put forward is very powerful and result oriented. The book is based on a large & meticulous survey work done by the authors. The examples or case studies given are so apt to the topics presented that one would awe at the skills of author to get into to such a classic presentation of survey. A must book for owners of the business and management practitioners. Published by Random House Business Books.

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