Marketing mendicant

My story begins just like that. But the bum hand taught me a lesson deeper than the economic one course in economics at the school. I told this story by the wishes of that bum hand.- Please He ... give me some money away! - I stand by her father what it means throwing hand him a coin, then started chatting with each other. Would love to tell the bum rate.- I just bum around the mall this one, you know? I just glanced at a play that saw him immediately. Levi's Plaza shopping for sure in a lot of money ...- Ha? He spread out his baby out! - I was surprised.- Make bum, bum it must also have science. - He began opening the phone.I ponder for a moment, found four interesting questions: - What is a scientific bum?I look at him, unkempt hair, tattered clothes, hands raised bone thin, but clean. He explained:- Who will not fear and hate the bum, but I believe he does not hate me, I assure you that. This is my differences with the other guy the bum.I nodded in agreement, that is me not hate him, should I speak to him, sir.- I knew SWOT analysis, the advantages, disadvantages, opportunities and risks. Face bum boy is my competitor, the advantage (Strengths) my feedback I do not feel it, cold fear. Opportunities (Opportunities) and risk (Threats) is the only factor under conditions of external circumstances, may be a large population here or away, the city has decided to urban renovation, flat street Affordable ...- ...???- I have been very specific calculations billions (and meticulous detail) that this commercial area across the east, thousands of people every day about, poverty has many, but much more rich. On the argument the authors as every day I get a penny each, the same day was 30, and my income per month was three per cent copper. But in reality, what everyone money for beggars, but one day I would be enough to turn thousands of people. So, I have to analyze, who are my target customers, what are my potential customers.He took voice continued: At the Plaza this is my target customer accounts for 30% of shoppers, the success rate of about 70%. The amount of potential customers accounted for 20% success rate on these subjects around 50%. The remaining 50% of people, I chose to ignore them, because I do not have enough time to find your luck with them, ie they ask for money.- So how about his definition of his clients? - I need to transport.- First, the target customers offline. Then the young men like him there, income, should not hesitate to spend money. In addition, couples in the audience of my target customers, they can not lose face in front of your opposite sex, but to take action so generous. Then I choose the beautiful girl to go alone as potential customers, because they are afraid of being trimmed by frigid, surely they choose to put money out for free debt. The two subjects are under the age range 20-30. If old customers too small, they have no income, but old age than they may have family, money was his wife then held off. The husband who knows when it is quiet anger that unfortunately can not ask for money back out of my hands again either!- So every day he would be how much?- Monday to Friday, will be a little less, about two hundred. Even last week 400-500.- Ha? Why so many?Seeing that I doubt, he counted to me:- What else I him, I also work eight hours golden. Morning from 11 am to 7 pm evening, weekend still work as usual. Every time I bum one takes about 5 seconds, except the time I go back, move between targets, usually a minute I was once a coin, 8 hours I would be 480 coins, then calculate with success rate 60% [(70% +50%) ÷ 2] I was about 300 coins. The strategy of my bum is definitely not clinging to guests along streets. If they do not ask for, I definitely do not stick by them. Because if they have money right then, if they were clinging to for so long, the success rate is also small. I can not carry the bum time is my limit to go wasted on the guests, while I may turn immediately to the next target.Heaven, this hand-minded beggars goes too, as can analyze sales director or marketing director that.- He said go! - I'm excited.- Some people, beggars or may have some bad luck, I do not think so. Take for example, if a handsome young man and a beautiful woman standing in front of cosmetics lingerie shop, he will choose someone to bum?I ponder to him, I do not know.- You should go to another young man asked for money. As he stood a beautiful woman, he would not like to bum money. But if you go ask beautiful girl, she would pretend to be terrible and then flee from him ... Well, another example: Today it stands at the mouth of Big C supermarket is a young girl holding a bag bought from supermarkets, a pair of women's love for ice cream stands, and a guy plays servants adjust clothes, hand bags handbags laptop. I just watched them three seconds, will not step straight proverb to face the young lady asked for money, she would give me two pennies, but I wonder why only ask for money with each her. I told him, the other couple was eating, they do not withdraw such facilities for money, he looks the other wealthy, but the boss looks like so on the money they often are not available retail. Now she just out shopping at the supermarket, her every little extra money, change.Logically, the more I hear says the bum hand as both a province.- So I told it, all the knowledge to decide!I heard my boss say how many times this sentence, but this is the first time I heard a guy say this bum.- Bum must also carry that knowledge into beggars. But on the day lying in frog fibers, stairs up the road beyond the intersection, ask someone for money? Those who go through the intersection, crossing gate arms are in a hurry or carrying bulky handbags armpit, anyone out there that never played, out there who would just tired. Knowledge to equip themselves, learn new knowledge to make people smart, intelligent people who will never stop learning new knowledge. Century 21 Okay, now we need something, there is no need talent?There was, for me would be a 5 copper, standing below the window asked me shouting: 'Red darling, love me,' cried 100 times. I calculated the loss as a five-second language, similar time I go once a beggar, but the profit gain of only 50, but poor beggar, so that I refuse ... Here, in general a hand bum a month can go get a thousand or eight hundred times. Those who go lucky, at best would be about two thousand times. The population here is about three million, dozens of his bum, that is, I kept about ten thousand new people a bum. So my income is stable, is basically whether the world economy goes up or goes down, my money situation would remain stable and not fluctuate much.Heaven, I serve this bum hand too!- I always say, I was a boy bum fun. The extraordinary boy bum fun because a lot of money please. I have often told us it is, then we eyebrow confused. Because the new would be fun but a lot of money.Than standard!- Bum is my career, to understand the joy his work brings. Rained out at least the city, the other guy bum cheerless complain or are sleeping. Do not be so, please take advantage of that experience the beauty of city. Evening of my wife and son took a trip to watch the night sky, said the three people laughing, having a colleague at the road, when I can also throw them a coin, go to see them happy, they look like see themselves.- Oh .. he also had wives and children?- My wife at home as housewives, my children go to school. I borrow money from banks to buy a small house in the suburb, gradual repayment in ten years, still six years away to pay off. I must endeavor to make money, my children have school to college, I will let it learn business administration, marketing, for my baby boy can become a beggar excellent than his father.My mouth requires:- The darling, he has accepted me as his disciple not?
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  • I think that bums have to work hard and think quickly to be successful.
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