Listen To News: YouTube Holds Inaugural Music Awards ~ 05 November 2013
Discussion Question: How has YouTube revolutionised the music industry?
I consider YouTube one of the most fascinating tools of the Internet era. Through it, I can learn, study, teach, sing, listen, in the end, express me in thousands of different ways. It's an amazing platform for who knows how to use it properly, didactically I'd say too.
I feel that YouTube has revolutionised the music industy mainly for the new generations of musicians, as well as, for everybody that has interest in adhering to it in the 21 st century world unavoidable conjuncture.
Most of new bands and singers today, use it to release some of their debut singles or cd's in a live and unpublished way.
If you have always been connected to the music atmosphere and don't have so much money,time and that long-awaited opportunity to release your work making persons know it, just you have a YouTube account and probably you can get well-known, sign a contract with a wealthy record label , reaching some of the most respectful top hits parades all over the world. That's exactly what happens with some of the new artists we see highlighted in the current media.
Maybe, due to this new music perspective, with the advent of the digital releases of musics (singles), cd's and dvd's we can even starting thinking about about the vanishing of artistic materials as we know it today, physical stuffs, becoming to be a pure virtual content in a future not so far from the present days.
Today, you can sing whatever you want, the way you want, in the language you want, in the time you want, exporting all this production to many nations as diverse as you can imagine the Earth's surface can has, by just posting a sample recording of your sound on YouTube without necessarily have financial support or a record label behind you.
These days, the main characters of the music industry, the singers, are totally tied to powerful record labels any more, as they were untill a short time ago. The musicians have a larger decision field on their own productions, for instance, choosing what soundtrack they will first release online, through their social networks accounts in oder to draw more attention of the target audience to their debut albums.
So, YouTube has given liberty to the music scenario actors ( musics, producers, bands) as well as shaping a revolution in the way musical content is vehicled to all of us. In fact,Youtube came to make the transition from the old way of production to a new and free way of concepting music.
Comments