Content marketing is an essential strategy for pretty much every brand that’s in the digital marketing space. Google is updated regularly, new techniques and rules appear, while the old ones become ineffective. However, SEO and content marketing is still very important, although it’s constantly changing due to the abuse of many. Everyone is abusing the title of a content creator, because nowadays, it applies to everyone that simply writes or publishes online and knows all the little tricks how Google search engine rankings work.
Before we get into the importance of content marketing and what we need to reflect on, let’s take a look at the history of Google and how it influenced content marketing.
Story of Google Updates
Head of Google’s webspam, Matt Cutts, claims that Google makes changes about one to two times per day to the algorithm. Some changes are more substantial and official, while some are little and not usually announced.
2011 was a revolutionary year because Google made the big Panda Update, which is a change in algorithm. This change was concerned with low-quality sites, such as link farms, that didn’t actually provide any information to the users, or give them poor user experience, as opposed to those websites that had lower bounce rates and a design that actually caters to users. This caused a big stir, and many website owners were confused as to why their website wasn’t up to standards, which is why Google came up with a list.
But this wasn’t the end of changes. Just about a year later, Google decides to change again, and this is when Google Penguin happened. This was yet another change, only slightly more direct and aggressive. It was an attack on black hat techniques that was aimed to weed out keyword stuffing, cloaking and content that was copied or is duplicate.
These massive changes had a huge effect on search engines, and businesses felt frustrated because they depend on a lot of search engine rankings. However, Google wanted to show that it serves the users and wants to serve them right, with content that’s high-quality and answers their needs. This also meant high-quality websites were going to stack high, while other’s had to fight their way through the list, fair and square if they wanted to end up on the first page.
Content Marketing is King
After 2011, everyone got hyped about content marketing. It became popular fast, however, this also had a huge downside. People started creating content that was unusable, full of fluff, and straight down a copy of something else. This doesn’t just refer to websites who were ranked lower on the search engine, but also to those who were on the first page because they could repeat content and post it over and over again. This is when Google realized changes need to be happening all the time, and the system needs to be more accurate, in order to separate the bad from the good, and be fair both to the creators and users.
However, no business can escape content marketing. Everyone who wants to push their business out there and drives some traffic to their website needs to get on board with content marketing. Therefore many of us use some essay writing service that can save our time and get professionals do their work. In this case, we get good written content to attract new visitors.
What Lies Ahead
Google has advanced a lot since first entering the world of social media with Google+. Although many claim this was a bust, Google kept rolling out with new platforms like Google Authorship and +1 bubbles. And now, the search has been personalized to the point where no single person is going to see exactly the same results. It all depends on what you tend to search for the most, where you are located and what your friends like to share on Google's social media platform, Google+. Google really goes all out to show that they want to provide their users with the ultimate experience, and help them get the best content in the shortest time possible.
One other change that is soon going to take place is authorship. Google Authorship is an opt-in program that links the content you produce, with the author, using his/her Google+ profile. Now, this doesn’t only mean that your photo is going to be alongside the article, integrated automatically by google. This will also affect the results in the search engine, and it will look at things like, where authors are publishing whether these websites are high-quality as well as how active they actually are on social media.
It’s best to keep track of these changes because some of them are already going on. By staying on top of the new upgrades and by implementing these changes, you’re going to enable your amazing content to be seen by larger masses, which is what the end goal is.
Comments